That means you can’t track whether your emails are successful or not, you can’t A/B test headlines and other components, and you can’t adjust to improve performance. When you use a platform that wasn’t designed for email marketing, you have no ability to track your open rates, delivery rates, bounce rates, click-through rates for in-email links, and other crucial data. While there are plenty of dedicated email marketing platforms that provide statistics, you won’t get that with Outlook or Gmail. If email marketing is important to your business, it will become essential for you to measure the results of your campaigns. The limits vary depending on certain things-such as the type of account you have, whether you have established relationships with the addresses you’re sending to, and other factors. Outlook and Gmail are not set up to distribute bulk emails, and in fact actively work against allowing their users to do so – because they don’t want their platforms being used for spammy purposes.īoth Gmail and Outlook set a maximum number of emails you can send in a single hour or day. Here’s a look at the major problems with using Outlook or Gmail for your email marketing. There are some immediate advantages to sending emails this way, including that you’re already familiar with the platform, and it’s free.īut these platforms are not made for bulk email marketing, and doing so can sabotage your marketing efforts. If you are sending marketing emails, it might seem appropriate to do so with the email platform you already use, such as Gmail or Outlook.
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